« Back to News Home

Virgin Games Advertises on TV

Virgin Casino is making use of a TV advert for the first time in order to promote its online casino site. The Virgin Casino has introduced the concept of television advertising to market its form of online entertainment.  The first TV advert for the Virgin Casino hits the screens on November 1st and last for 20 seconds.  Virgin Casino's new ₤500,000 marketing campaign featuring this first advert is intended to increase the awareness of its product among the general public.  Although this is a novel strategy for the Virgin Casino, the method of television advertising has already been used for Virgin Bingo in 2009 and proved to be very successful. The actual TV advert for the Virgin Casino is based on a space theme and promotes the element of slots at this online casino site.  The advert itself features popular online slot pursuits including Da Vinci Diamonds and Cleopatra.  The advert will be featured for two weeks during which time, reactions will be monitored and additional in-house marketing efforts on the part of Virgin Games will also take place. Virgin Games, established in 2004, offers customers a range of exciting online entertainment at Virgin Poker, Virgin Bingo and the Virgin Casino.