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Betfair Plans Trading on London Stock Exchange

The Betfair Company, supplier of online betting and gaming products, has plans to begin trading on the London Stock Exchange. Following slightly more than a decade of operations, Betfair has announced its intentions to float on the London Stock Exchange.  Betfair was initially established by Andrew Black and Edward Wray and began as a sports betting option.  The huge development of Betfair has seen the company expand into online casino gaming and online poker options. The company is presently under the ownership of 14 major investors and is believed to be valued at approximately £1.5 billion. It is interesting to note that at its online sites, Betfair has made use of the services of more than one software supplier, enabling the selection of preferred games according to the entertainment offered and not just according to one particular software provider.  This has perhaps helped Betfair in its endeavours to present an interesting and attractive product to clients.  It is expected that a stock exchange listing will have a positive effect on the Betfair company. Betfair's successful operations combined with plans for stock exchange flotation suggests a possible increase of direction of concerns in the future.