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Microgaming and Ladbrokes Deal for Spain and Denmark

Date: 25/11/2011

An agreement has been announced between Microgaming and Ladbrokes concerning software for Ladbrokes sites in Spain and Denmark.

Ladbrokes is a major name in the UK betting industry and a deal has been made between Ladbrokes and the software giant Microgaming. This agreement will involve the provision of online gaming software by Microgaming to Ladbrokes for use in Denmark and Spain.


The Ladbrokes name is one that is known in the gaming and betting arena around the world and this company offers a variety of sports betting and online gaming opportunities. Operations by Ladbrokes in Spain and Denmark, making use of Microgaming software, are expected to begin in early 2012 once the respective licenses have been received in both of these markets. Within the framework of this agreement, Ladbrokes will be utilizing Microgaming casino and poker software in the Spanish and Danish markets.


Adam Greenblatt, the Director of Corporate and Strategic Development at Ladbrokes noted: "We have a strong relationship with Microgaming and our players have always reacted well to their products; we are pleased to be working with them as we target new licenses in Spain and Denmark, markets familiar to Ladbrokes already."


Andy Clucas, the Head of Business Development at Microgaming noted: "We have had a long and successful relationship with Ladbrokes and are delighted to be entering these two exciting markets with them.  Once granted a license Ladbrokes will be able to offer the most competitive range of products."


Microgaming is recognized as a leader in the field of online gaming software and has more than ten years of experience in this area. Today, Microgaming boasts more than 600 game titles and offers software on various platforms in 24 languages to sites in different places around the globe.

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